Fitness Image Blog

About Armstrong Lazenby

Armstrong Lazenby - Fitness Image Trainer

Hi, I'm Armstrong Lazenby, founder and head trainer at Fitness Image in South Melbourne. With over 15 years of experience transforming bodies and lives, I've developed the 42 Day Lean Body Reset—a program with a 100% success rate for clients who follow the system.

After watching countless clients struggle with programs that set them up to fail, I decided to create something different: a comprehensive fitness solution that addresses all three critical elements of successful transformation:

  • A nutrition plan that actually fits your life
  • Workouts that burn fat efficiently
  • Daily accountability when motivation dips

This approach has helped over 1,000 busy professionals achieve remarkable transformations, even when previous attempts had failed. That's why we confidently guarantee 5kg of weight loss in 42 days or your money back.

My Fitness Philosophy

My approach to fitness is fundamentally different from the "no pain, no gain" mentality that dominates the industry. I believe that sustainable transformation happens when fitness fits into your life—not when you have to rebuild your entire life around fitness.

Too many programs fail because they demand perfection. Missing one workout or having one "bad" meal shouldn't derail your entire journey. That's why I've built a system with flexibility for real life, accountability that kicks in when motivation typically drops, and early wins that create momentum.

The 42 Day Lean Body Reset isn't about restriction—it's about strategic additions that make healthy choices easier and more satisfying than unhealthy ones. You'll never hear me tell you to eliminate foods you love or commit to unsustainable workout schedules.

Credentials & Experience

Client Success Stories

"I was skeptical about the investment, but I calculated what I was spending on ineffective supplements, unused gym memberships, and energy drinks to get through the day. This program actually saved me money while delivering results."

— Brett, Nutritionist (lost 6.5kg in 6 weeks)

"What surprised me was how the program adapted to my crazy calendar. There were days I could only give 20 minutes, but the system kept me moving forward."

— Lisa (lost 5.9kg despite two interstate business trips)

"I spent $15,000 on a leadership course last year to advance my career. This program did more for my confidence and presence than that course ever did—at a fraction of the price."

— Jack (lost 8kg in 8 weeks)

"I was shocked that I could still have wine with dinner and chocolate most days. Previous diets made me give up everything I loved, which is why I always quit."

— Jasmine (dropped two dress sizes in 6 weeks)

Why My Approach Works

The reason most fitness programs fail is that they only give you one piece of the puzzle. A gym membership without guidance. A diet without support. An app without accountability.

The 42 Day Lean Body Reset provides all three critical elements:

  1. A Nutrition Plan That Fits Your Life: No more one-size-fits-all diets or eliminating foods you love. We focus on strategic additions and timing strategies that work with your lifestyle.
  2. Efficient Fat-Burning Workouts: Scientifically designed to maximize results in minimal time—just 45 minutes, three times weekly.
  3. Daily Accountability: Our support system intensifies precisely when motivation typically drops (around days 10-14).

This comprehensive approach has resulted in a 100% success rate for clients who follow the system, which is why we can confidently offer our money-back guarantee.

Ready to Transform Your Body & Life?

I guarantee you'll lose 5kg in 42 days or get a full refund. The only risk is staying exactly where you are now.

Get Started Today